72. Salon Marketing for the Back-to-School Session

All good things must come to an end. With summer winding down, it’s time to capitalize on the busy back-to-school season, and we're willing to bet this season is going to be especially busy because, for many kids, this is their first time back in a normal in-person school setting.

From collaboration with your community to sales that are too hot to resist, tune in for our top tips for capitalizing on this back-to-school season.

In This Episode

[0:30] – Salon Marketing for the Back-to-School Season from the Sola Blog.

[1:08] – Understand your audience.

[1:45] – Markdowns and retail incentives.

[2:20] – Start a rewards system for repeat customers.

[2:55] – You should collaborate with other small business owners.

[3:36] – Have a back-to-school open house event!

[4:13] – Use social media to target students.

[4:40] – Consider hosting contests on social media.

[4:58] – Remember parents' needs and wants too!

[5:42] – The Sola Sessions are coming back on Monday, September 27th!