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This week we enter the mysterious, Byzantine underworld of domain sales, where people make money speculating on the website naming market. A few years ago, the owners of the popular journalism website longform.org blundered into this world when they innocently tried to procure longform.com. In this episode, we find out about their misadventures, and we hear from the Derek Jeter of URL purchases. Learn more about your ad choices. Visit podcastchoices.com/adchoices