How To Position What You Publish
In today’s episode of One Funnel Away: Stories, I’m am tackling one of the most frequently asked questions I get. By now, I have hopefully convinced you of the importance of publishing. If not, then check out last week’s episode. I’ve covered why publishing is so important, but that’s not the end of the battle. What’s equally vital is the approach in which we publish. It is not enough to simply throw content out and hope it sticks to the right audience. Luckily, I’ve spent a lot of time studying this. There are best practices when it comes to positioning what you publish. The key is to focus on social issues. Marketers are attention getters. To get sales, you have to create noise. Key Takeaways: Doing marketing based on social issues (2:39) Aligning where noise and attention already is (4:21) How to make publishing an asset (8:00) Why we publish content and how we position it (11:30) What to do if you were suddenly the CEO of ClickFunnels (13:04) Stop overthinking and start creating (16:00) This is why you publish (16:49) Additional Resources: Take the One Funnel Away Challenge Subscribe for more awesome stories! And remember - you’re always just One Funnel Away!
