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For this episode of the One Funnel Away: Stories, I sat down with Craig Beckta, a retired Air Force mechanic turned digital marketer turned online entrepreneur. For quite some time now, Craig has been building up quite a reputation in the world of photography. His impressive following on YouTube can attest to that, currently standing proudly at 82,000 subscribers. Craig has had lots of experience with digital marketing before joining the One Funnel Away Challenge. After retiring from the army, he built a business relied heavily on SEO and was doing pretty well before a Google algorithm change sank his entire operation. From then on, he went back to his first love - photography. For years, Craig Beckta was making great YouTube videos and building a sizeable audience in the process. But he ran into some trouble when he tried to create and market his offer. Despite his experience, when he realized he needed help, he wasn’t afraid to go back to the basics and take the OFA challenge. He found himself drawn to the technical side of things, meticulously going through all of the funnel-building resources he could get his hands on. Taking the OFA opened him up to a whole world of techniques and approaches he could experiment with and apply to his business. Today, he shares his struggles and how he was able to overcome them by rebuilding his belief and adapting what he learned to his situation. Key Takeaways: Retiring from the Air Force and entering the world of digital marketing (1:44) Struggling to convert on the upsell (3:40) Going into photography and creating a massive YouTube following (7:30) Taking the OFA Challenge and the results that came after (9:29) Craig’s struggles with belief and how he was able to rebuild it (13:11) What you should do if you’re just starting out (15:20) Why you need to take the One Funnel Away Challenge (20:02) Additional Resources: Take the One Funnel Away Challenge Get the DotCom Secrets Book by Russell Brunson Get the Expert Secrets Book by Russell Brunson   Subscribe for more awesome stories!  And remember - you’re always just One Funnel Away! ---- Step #1:  Get Russell Brunson's Free Books Dot Com Secrets  |  Expert Secrets  |   Traffic Secrets   Step #2: Want More 'One Funnel Away' Training? Free 30 Days Summit  |  One Funnel Away Challenge   Step #3: By The Way, I'm A HUGE 'Funnel Freak' If You Want A 2 Week Trial To ClickFunnels, Go Here g ILoveClickFunnels.com