Success Secrets from an A-list Dealer | Aaron Zeigler, President, Zeigler Auto Group
Today’s guest, Aaron Zeigler, has acquired nine dealerships in the past 16 months for his company Zeigler Auto Group.
Sure, 2020 was a record year for many dealers, but these numbers are incredible in any market. So how did they create this kind of success? Well, Aaron Zeigler’s team learned from past crises like 9/11 and the 2008 recession. So, while everyone else was cutting back, they were buying up new inventory and investing in their employees. In Aaron’s own words:
“We were back 100% before most organizations were, and the philosophy was — if we’re going to compete with a full team against others who were competing with half a team, we would win.”
It’s this type of thinking that has made Zeigler one of the most successful auto dealers in the country, now selling 24 brands across 36 dealerships throughout the Midwest. The company’s forward philosophy has also made them one of the top-rated companies to work for in the entire United States.
Today, on the Season 3 premiere of the Dealer News Today Podcast, Aaron Zeigler joins Derek D to discuss many of the lessons he’s learned through his career in auto sales and to unveil some of the secrets that made his company so successful during the pandemic.
Interview Highlights:
- Why Aaron Zeigler believes that inventory won’t be back to “normal” for at least another year.
- Which of Zeigler’s 24 brands have done best during the pandemic, and why.
- An in-depth look at the story behind the chip shortage.
Episode Quote:
“We realized if we could take out the fear of the unknown for our employees and make them comfortable … then we could focus on creating the future.“
— Aaron Zeigler
| Dealer News Today is a DCG Media production
