Snapshot #65: Marketing Listings on Waze
We talk to Justin Nabozna, U.S. Channel Sales Lead at Waze, about the new Waze Ads by Homesnap, which are geo-targeted listing ads aimed at drivers who are near advertised listings.
You'll learn:
1) What Waze is and who uses it
2) How agents can reach people near their listings
3) What message agents should be sending at the physical point of sale
4) How Waze Ads by Homesnap can generate leads
5) Why Waze partnered with Homesnap
6) Best practices for Waze geo-targeted campaigns
7) How mobile will evolve over the next few years (think self-driving cars)
Links mentioned:
