Increasing adoptions through effective marketing
If you're feeling more overwhelmed than usual, you are not alone. The year-to-date shelter data shows that intake is up - but not by much compared to the last "normal" year of 2019. Instead, it's mostly driven by a dramatic drop in adoptions which are down roughly 20% from 2019. How are you communicating to the public at this time of great need, and what are you saying? We spoke with Caitlin Quinn from https://heartsspeak.org/ (HeARTs Speak) to learn some quick and practical marketing tips and tricks that can help you break through the noise and get adoptable pets where they belong - in loving homes.
