Episode 074 - Simplifying Billboard Advertising with Shane Hutton
Shane Hutton, CEO at Tasty Ad, chats about his company and best practices for billboard advertising.
Tasty Ad is a sales and design tool for out-of-home advertising. They provide billboard design software, ad design, news, tips, and freebies.
Takeaways
- “If you are trying to sell somebody and you are not showing them an ad then you are selling them a ghost. They don’t know what they are buying.” ~Shane Hutton
- Each second, visual, and word counts when you are creating an ad. Keep it simple and easily comprehensible at a glance. Own that one idea.
- Make advertisements easily digestible by simplifying a bold idea into something that is visually compelling and evokes an emotional response.
- Mini digital billboards are a captivating way to display spec ads to an existing or prospective client.
Links
- LinkedIn: https://www.linkedin.com/in/tshanehutton/
- Tasty Ad: https://www.tastyad.com
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
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