Creating linkages in agriculture to improve farmer incomes, with Maria Biswalo from Ninayo
A big issue in Tanzania, and indeed the rest of East Africa, is connecting agriculture buyers and sellers.
The fact that produce goes bad because it can’t find a buyer is a real problem
in terms of the incomes that farmers can receive.
Ninayo is a marketplace where farmers can list their produce, giving buyers a place to search for goods.
Maria and I discuss how the marketplace is being built, the plans for making revenue and how they are using Facebook to their advantage.
We were in a cafe and so at some point you can hear people in the background. We’ve done our best to edit this out, but apologies if you find it distracting.