"Netflix for Africa": how Tango TV is creating a platform for streaming local East African content
Most people like to be entertained.
Soon after getting a smartphone, people in East Africa start to seek out entertainment in the form of videos on Youtube not even considering the idea of a traditional television which has to stick to a schedule and requires being at home
Internationally, the dominant “on-demand” video service is Netflix though the content isn’t very relatable to the African market.
Victor and I discuss Tango TV, the Netflix alternative starting in Tanzania
We discuss the current media distribution model in Tanzania, considerations of building a video streaming app in East Africa and why the local market won’t watch Game of Thrones even if it was in Swahili
It’s a very interesting conversation that we have, and so I hope you enjoy.
