How to Send Emails with 83%+ Open Rates (Not a Clickbait)
My guest this episode is master copywriter and email marketer André Chaperon. André will teach us his system to send emails that people are actually interested in, gain their trust, and raise email open rates. He has tips to improve your email marketing by segmenting people the right way, removing the wrong people from your list, and using autoresponders to send the right email at the right time. André owns Tinylittlebusinesses.com, and also has a course called AutoResponder Madness. Listen in to this value filled episode with practical ideas and tools you can use to become a better email marketer immediately.
Topics Discussed in this Episode:
- What’s wrong with broadcast emails
- Telling a story with email sequences to earn trust
- Step-by-step instructions to build a successful email sequence
- Segmenting your audience
- André’s recommended email marketing software tools
- Removing inactive users from your list
- Storytelling and getting inspiration
- André’s recommended resources and advice
Resources:
- Tinylittlebusinesses.com
- AutoResponder Madness
- ConvertKit, Drip
- Medium, Flipboard
- Persuader by Lee Child, Storytelling Made Easy by Michael Hauge, Pines by Blake Crouch
- Everyone Hates Marketers
- Free guide from EveryoneHatesMarketers.com: How to stand out: 9 bullshit-free lessons from world-class tech marketers
