Online Advertising Is Dead; Long Live Traditional Advertising?
In this episode we are challenging the current model of online advertising and making a case for the traditional methods advertising. Bob Hoffman is my guest, author of the popular blog The Ad Contrarian and has been named one of the most influential advertising bloggers by Business Insider. He’s been the CEO of two independent agencies and has worked with major brands such as McDonalds, PepsiCo, Bank of America, Toyota, AT&T and many more. Today he will explain why digital marketing is broken, what you need to know as a marketer today and why traditional marketing is not dead yet.
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