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Most marketers focus only on one, to their peril, and often conflate the two, again to their peril. In this episode, the travelling professor unravels value and growth as interesting building blocks of any marketing plan. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessorTwitter: @edgysid In case you're late to the class and want to catch up on previous episodes of The Traveling Professor's Diary, you can do so at: https://ivmpodcasts.com/the-travelling-professors-diary You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/