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In this episode, the travelling professor unravels the key principles of best-selling author Nir Eyal's book "Hooked: How to Build Habit-Forming Products" where he discusses how we often get 'hooked' onto certain experiences and showcases the same with the example of an new audio-chatting app - Clubhouse. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessorTwitter: @edgysid In case you're late to the class and want to catch up on previous episodes of The Traveling Professor's Diary, you can do so at: https://ivmpodcasts.com/the-travelling-professors-diary You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/