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Why can't more companies build bigger brands on the internet? Perhaps, it's because they are using digital for "performance"- to sell, instead of building brand. But we know through examples like Supreme that the truth is counterintuitive. Check out this episode as, the travelling professor postulates further. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/