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The new, sophisticated, information overloaded consumer wants something else from advertising. The old rules are weakening- what is advertising's new role, and is it ready? You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/