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The reason that so much time and energy is spent on data integration is because of how our applications are designed. By making the software be the owner of the data that it generates, we have to go through the trouble of extracting the information to then be used elsewhere. The team at Cinchy are working to bring about a new paradigm of software architecture that puts the data as the central element. In this episode Dan DeMers, Cinchy's CEO, explains how their concept of a "Dataware" platform eliminates the need for costly and error prone integration processes and the benefits that it can provide for transactional and analytical application design. This is a fascinating and unconventional approach to working with data, so definitely give this a listen to expand your thinking about how to build your systems.