Today, Brands Need A Human Touch | In Conversation with Ankit Kasliwal
Over the years, brands have increasingly been given human characteristics, such as persona, personality, and identity. But have brands truly been humanised, or do they still miss a ‘human touch’?
We’re in conversation with Ankit Kasliwal, an ’08 MICAn, Head of Marketing for Titan’s Skinn Fragrances division. He’s also responsible for marketing Titan’s newest and most ambitious brand - Taneira. Prior to this, he has been a Strategic Marketing Leader for the Tata Neu App and a Category Brand Manager for Hero Motocorp. Having worn many hats, he holds diverse expertise in a range of sectors - automobile, retail, FMCG, premium/bridge to luxury retail and consumer tech.
In this insightful episode, we discuss:
1:05 - Points of parity and difference in marketing across sectors & industries
11:40 - Branding green flags for new-age marketing design
19:45 - Tapping into consumer emotional need-space
37:00 - Driving category adoption and relevance while democratising fine fragrances
