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“If you believe that the riches are in the niches, which by the way they are, groups are a great place to play because you can cultivate a really powerful engaged audience without the bombardment of ads or anything else going on in the feed.” – Jessica Zweig

You know you need to be on social media to grow your business, but which networks are right for you? Jessica knows a thing or two about growing an engaged following on all the major social media networks. In this week’s solo episode, Jessica breaks down each of the big networks and offers recommendations on how to use them effectively.

Listen in to find out which network is going to be bigger than Youtube and to learn why LinkedIn is Jessica’s secret weapon.

• [02:14] - Good habits for a healthy March
• [06:11] - The Glorious Woman Festival
• [09:23] - All things social media
• [18:52] - The power of the private Facebook group
• [20:18] - Listening and reciprocity on Twitter
• [22:14] - Building community with Instagram
• [23:36] - Demonstrate authority on LinkedIn

Jessica Zweig is an international award-winning entrepreneur and the Founder and CEO of SimplyBe. In 2018, she won the Gold Stevie® Award for “Female Entrepreneur of the Year,” was previously named a Top Digital Marketer To Watch by INC. and a “Personal Branding Expert” by Forbes. As a thought leader with over ten years of experience in digital marketing and social media, Jessica frequently speaks and facilitates workshops and masterminds, teaching the power of personal branding to corporations. 

Jessica has been featured as a leading entrepreneur and personal branding expert in Forbes, Crain’s, MarketWatch, Chicago Tribune, Chicago Sun-Times, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, NBC, ABC, CBS, FOX News 32, and more.

She is currently writing her first book, Be. A No-Bullshit Guide to Creating Self-Worth and Net Worth Just by Being Yourself. Follow her on Instagram @jessicazweig or send her a note at jessica@simplybeagency.com.

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This podcast episode was produced by Dante32.