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“Your shit is your very best friend. It's your edge. It's actually your magic and it's time for you to finally embrace it.” – Jessica Zweig

In the Season 2 opener of the SimplyBe. Podcast, Jessica discusses how embracing your shit, i.e. all that emotional baggage you carry around, can not only help others feel less alone, but is also a powerful avenue for increasing your brand’s visibility. She talks about how sharing some of the toughest moments of her life helped her blog go viral.

Jessica also gives you tools for clarifying what you want to be known for with SimplyBe’s Hologram framework. Learn how to share for impact, not just spilling every dark secret in your closet.

Moving forward, Jessica is tweaking the format of the show. Expect new episodes that give you actionable steps to create your own personal brand.

• [01:52] - The power of taking true breaks
• [04:31] - Coming up in season 2
• [07:12] - Embracing your shit
• [13:50] - Tracy McMillan “Why You're Not Married”
• [15:16] - Amy Krouse Rosenthal “You May Want to Marry My Husband”
• [16:09] - Jason B. Rosenthal The Journey Through Loss and Grief
• [18:26] - The SimplyBe Personal Brand Hologram
• [23:08] - Reframing your shit

Jessica Zweig is an international award-winning entrepreneur and the Founder and CEO of SimplyBe. In 2018, she won the Gold Stevie® Award for “Female Entrepreneur of the Year,” was previously named a Top Digital Marketer To Watch by INC. and a “Personal Branding Expert” by Forbes. As a thought leader with over ten years of experience in digital marketing and social media, Jessica frequently speaks and facilitates workshops and masterminds, teaching the power of personal branding to corporations. 

Jessica has been featured as a leading entrepreneur and personal branding expert in Forbes, Crain’s, MarketWatch, Chicago Tribune, Chicago Sun-Times, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, NBC, ABC, CBS, FOX News 32, and more.

She is currently writing her first book, Be. A No-Bullshit Guide to Creating Self-Worth and Net Worth Just by Being Yourself. Follow her on Instagram @jessicazweig or send her a note at jessica@simplybeagency.com.

If you'd like to receive new episodes as they're published, please subscribe to The SimplyBe. Podcast in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.

This podcast episode was produced by Dante32.