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Welcome back to The Simply Be. Podcast!

With the calendar turning into the second half of 2019 (can you believe that sentence?) and Mercury Retrograde in full effect, Jessica is back this week with her 3rd solo episode. She breaks down the art & science of building a personal brand and the importance of being both authentic AND consistent. Plus, hear how one listener found the courage to overcome their fear and put their message out. Finally, how exactly did Jessica accidentally see her childhood home for the first time?

• [01:04] - Mercury Retrograde
• [01:40] - Listener appreciation
• [02:20] - This week: The art & science of building a personal brand
• [03:28] - Listener review of the week
• [04:38] - Been a tough couple of weeks
• [05:32] - Psychological astrologer Danielle Beinstein
• [08:08] - Visiting the house where I was born
• [12:22] - How to construct a personal brand message
• [16:46] - What is your headline?
• [17:22] - What are your four brand pillars?
• [23:00] - Put your original thought leadership out into the world

Jessica Zweig is an international award-winning entrepreneur and the Founder and CEO of SimplyBe. In 2018, she won the Gold Stevie® Award for “Female Entrepreneur of the Year,” was previously named a Top Digital Marketer To Watch by INC. and a “Personal Branding Expert” by Forbes. As a thought leader with over ten years of experience in digital marketing and social media, Jessica frequently speaks and facilitates workshops and masterminds, teaching the power of personal branding to corporations. 

Jessica has been featured as a leading entrepreneur and personal branding expert in Forbes, Crain’s, MarketWatch, Chicago Tribune, Chicago Sun-Times, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, NBC, ABC, CBS, FOX News 32, and more.

She is currently writing her first book, Be. A No-Bullshit Guide to Creating Self-Worth and Net Worth Just by Being Yourself. Follow her on Instagram @jessicazweig or send her a note at jessica@simplybeagency.com.

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This podcast episode was produced by Dante32.