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Scott Kucirek has, hands down, the best job on Earth. He’s the CEO and co-founder of Ocho Candy, an organic (and seriously delicious) candy company based in Northern California. But Scott’s path to Ocho was a circuitous one. In this episode of the Crossroads Series, Scott sits down with Sophie Hoyt to discuss his journey from the Navy to Haas and beyond. He shares insights on how to stay the course when the going gets tough, how to know when it’s time to walk away, why consulting is just not his thing, and why Ocho is his sweetest job to date.

Show Links:

• LinkedIn

• Buy Ocho Candy

Episode Quotes:

On why building a company culture that prizes its people is important:

If they believed in the leadership and the vision, it didn't matter what they got paid. They were going to do it. I always felt that compensation, to a point, was not the main driver of that. Believing that you made a difference and that you had an impact was very valuable. Creating a culture that celebrated the people was important.

On his work commitment to OCHO Candy:

I'm not worried about failure. That's just going to happen. That's learning. You still learn, you still experience, and your life is about experiences, not stuff you get. It is more about doing something that looks interesting and has value, and there's a calling to it. There's no regret. I'm just moving forward.

If four years from now, I can go into any store and see people have a choice for better-tasting cleaner candy that's focused on what's inside counts, sustainability for workers and the planet, that's important to me like my values and purpose in life. That makes it worth doing.