76. Rethinking the NASCAR Brand (with Toni Breidinger)

We're back! After a little summer break, host Rachel Malak has returned with an incredible first guest. Toni Breidinger is the first female Arab-American driver to ever participate in a NASCAR national series. Hers is the biggest social following in NASCAR, and she already has 19 United Auto Club wins, the most of any female in USAC history. Toni's been making waves lately with her unique story, with features on Ellen, Good Morning America (GMA3), and The Today Show...and now the h.e.r.LIFE Blogcast

Rachel puts the focus on sponsorships. How do they work? And how do new drivers like Toni go about establishing a brand within the NASCAR space? Tune in for these answers in more from the Fast & Fabulous, Toni Breidinger. 

As always, thank you for listening!

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