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There’s a paradox that exists in the online marketing space, and in today’s short and sweet bonus episode I’m going to share it with you! Don’t forget to follow me on Instagram, @jameswedmore, for all the details about how you can enter to win an all expense paid trip to our upcoming BBD Live Event! In the episode you’ll learn: Why people really buy from you – and how this can differ from why you started your online business in the first place The significant shift I’ve noticed in the last 10 years online… Why the paradox I’m talking about here is a good thing What is “scaled connection” and how you can create it Examples from our business of how we create scaled connection with our audience and the role your team will play