The Most Effective Way to Generate Demand with Jeanne Hopkins
Most marketers focus on lead generation but it is enough?
There's another step in your marketing system that comes first: demand generation.
While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services.
I asked lead generation expert Jeanne Hopkins to join the show and share her process on setting up a marketing campaign that generates demand and acquires customers.
***
Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
