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Have you ever considered a career in wine business a marketing? Did you know that you can study it academically, to a PhD level? Well Damien Wilson did just that, and currently shares his incredible understanding of markets, consumers and branding with students at the Dijon School of Wine a Spirits. He joined me on this episode of The Vincast to talk about how he got into the field and how important understanding about this complicated topic will be in the future.