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Vasa Martinez started as an unpaid intern at Quest Nutrition. After almost 4 years there, he knew DTC was the right path. On this episode, he shares: The impact influencers have had on their growth. Why you need to nail your reasons to believe. Why your emails should be trending, relevant, or convenient. How to think about rewarding loyal customers vs. brand new ones. Show Notes a Links: [5:23] What’s the playbook at Outer Aisle? [8:41] The most important place for new brands to start. [10:26] Why Instagram is such a great channel. [11:33] Outer Aisle’s reasons to believe. [13:03] A framework for creating your brand’s reasons to believe. [14:08] How often do you launch campaigns? [16:38] Building that creative muscle. [20:17] The types of emails every brand should send. [23:00] The biggest mistakes brands often make. [26:23] Their abandoned cart email flow. [28:59] How to use text and email together. [30:07] The best campaign he ever ran. [32:08] Finding the right influencers. Outer Aisle Growthbuster Dave Gerhardt on Twitter The Ecommerce Marketing Show Home