How This Print On Demand Business Built Trust By Putting The Brand First (with Ben Lebowitz)
Starting an ecommerce brand is easy. But building a successful brand is hard. It's been a wild year, but Ben has been able to do both. On this episode, he shares: The launch ad they’re still running a year later. How to build trust with your audience from the very beginning. How to get 20-30 pieces of user-generated content (UGC) every day. Why discounts are the right move for their brand. Show Notes a Links [6:25] How did your marketing background help when you were getting started? [8:03] What did the launch look like? [10:05] How to get social proof without any customers. [13:41] Coming up with an initial ad budget. [16:32] How they sustain the momentum through marketing. [18:30] How to get insane UGC. [26:15] The best campaign you’ve ever run. [28:16] What’s the case for running discounts? West a Willow Ben Lebowitz on Twitter Dave Gerhardt on Twitter The Ecommerce Marketing Show Home
