How To Invest In Your Brand As A Bootstrapped Founder (with Lisa Mattam)
Your customers want to know they're buying from a real person. They want to see the face behind the brand. They want to know your why. That's exactly what Lisa has done at Sahajan. On this episode, she shares: Why you need to set aside budget for brand building. What Lululemon taught her about brand. How to think about storytelling and bundling. Telling the same story across every channel. Show Notes a Links [1:44] Why you need other entrepreneur friends. [3:54] The advice that worked for larger brands that didn’t work at Sahajan. [9:46] How to approach marketing as a bootstrapped founder. [18:09] Sahajan’s always-on marketing campaigns. [22:33] How they roll out a new bundle. [23:27] Their ad strategy. [24:19] Their email strategy. [25:43] What makes their product pages so good. [32:59] Their best marketing campaign. Sahajan Lisa Mattam on Twitter Dave Gerhardt on Twitter The Ecommerce Marketing Show Home Use code PRIVY15 through 12/31/20 for 15% off your Sahajan purchase.
