lystn

Before starting Bearbrand, Eric used to be a financial advisor at a mega bank. As you can probably imagine, beards weren't exactly encouraged. But he eventually figured out how to build a community around what he calls "urban beardsmen." And it definitely paid off. He shares: What helped their YouTube channel take off. The difference between discounts and promotions. How they solved their attribution problem. The #1 metric to track your marketing success. Shoes Notes a Links [6:11] What did the Beardbrand team look like at the beginning? [13:04] Knowing when to delegate. [15:20] Their process for hiring the right people. [19:25] How to hire a copywriter. [22:30] Their Twitter presence. [30:30] Their YouTube strategy at the beginning. [33:53] Their biggest marketing mistakes. [37:27] What does the Beardbrand ad strategy look like? [40:11] How they think about discounting. Beardbrand Beardbrand’s YouTube Channel Eric Bandholz on Twitter Dave Gerhardt on Twitter The Ecommerce Marketing Show Home