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Content helped Fred grow subscribers, unlock the power of SEO, and build a repeatable sales process. On this episode, he shares: The book that inspired their business. How their content strategy drives traffic and purchases. How you can use products that aren’t selling as part of a welcome offer. Why you need to focus on 1-2 channels. Show Notes a Links: [2:27] Lessons from The 4-Hour Workweek. [9:31] What moved the needle for more repeatable sales. [11:23] Why they publish who their ideal customer is. [15:15] How their marketing team has changed over time. [17:03] Driving repeat purchases for a product that’s built to last. [24:41] What their content and email strategy looks like. [26:44] How to plug your product in content. [29:58] Advice for scaling to your first million in sales. Fred Perrotta on Twitter Tortuga Backpacks Dave Gerhardt on Twitter The Ecommerce Marketing Show Home