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At the age of 18, Brian Hart Hoffman began his career in the airline industry where he traveled the world, discovering exotic foods and baked goods. Yearning for these delicious discoveries back in Birmingham, he would spend hours in the kitchen making them himself, unknowingly igniting his passion for baking. When Brian joined the family business, Hoffman Media which prints 11 Southern-focused publications, he quickly realized an opportunity to publish a magazine solely dedicated to baking. Four years and four cookbooks later, Brian is now President of Hoffman Media and his brain child Bake from Scratch is thriving at a time when most magazines are struggling to stay afloat. Anyone with a sweet tooth will salivate at Brian’s scrumptious descriptions of scones, brownies and raisin bread. Tune in to learn what white barbecue sauce is, get in the spirit for holiday baking and find out why you need to book trips to Bermuda and Birmingham stat.   Produced by Dear Media.