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Nikita Walia is a cultural and creative strategist with seven years of experience. She focuses on developing brand, social, and content strategies for fashion, lifestyle, sportswear, technology, CPG, and hospitality brands. Taking an unconventional approach, she blends her background in critical media theory and history with contemporary art, music, and culture to build simple, effective, and human-centric strategies. Before founding her own consultancy, BLANK, she worked at boutique agencies focused on social media and eCommerce, as well as global creative agencies – producing award-winning work for brands like Marc Jacobs Fragrances (Coty) and W Hotels. Follow Us on Instagram: https://www.instagram.com/podcastmorelife/ Follow Kyle on Instagram: https://www.instagram.com/kalvisuals/ Follow Us on Facebook: https://www.facebook.com/podcastmorelife Join the More Life Community: https://www.facebook.com/groups/532925627365082