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Coming to you live from CoffeeCon Seattle 2018 - Jesse and Joseph go around the show asking people "why should you give a crop about your cup?" Join us in this exploratory episode of Coffee Lovers Radio where we discover all the varying and fascinating reasons why people care about their coffee. Check out CoffeeCon - a coffee festival for coffee lovers - https://www.coffee-con.com Hosts: Joseph Robertson - Coffee Lovers Magazine - https://www.coffeeloversmag.com Jesse Nelson - Conduit Coffee - https://www.conduitcoffee.com