SPS 029: How I Used A Book Trailer, Facebook Ads & a Launch Team to Launch My First Book with Andrew Ferebee
Andrew Ferebee hails from San Diego and is a good friend of mine. Andrew is an entrepreneur, author, podcaster, and a lifelong student of life. He is the man behind the popular Knowledge For Men website and the author of The Dating Playbook For Men which we will be talking about today. He also has been hosting the Knowledge For Men Podcast since 2013 and has interviewed many of today’s successful leaders.
Today, we are going to talk about The Dating Playbook For Men and Andrew’s launch strategy. Andrew wasn’t planning on writing a dating book, but he saw a need with all of the misinformation about men and dating that was floating around. Andrew shares how he wrote the book in 30 days while still creating great content, along with a lot of fun and interesting stuff about writing, dating, and lessons that Andrew has learned. This show was taped while Andrew was crushing his first launch, so it is also a perfect book launch case study show.
You can find Andrew here:
Andrew on Twitter @AndrewFerebee
Show Notes
[01:30] This show was recorded when Andrew was in the middle of a launch.
[02:02] Andrew never wanted to write a dating book, but he felt The Dating Playbook needed to come out because there was so much damaging information out there.
[02:45] It took Andrew about 30 days to write this 200-page book because it came from an audio program that he had. It was an awesome product, but it wasn't selling because of lack of marketing. He transcribed the audio program and then added and removed content and then got it edited.
[04:14] Andrew thought revisiting all of the old content was a lot of fun and having someone to work with made it really easy.
[05:40] Andrew found a really great letter through Elance which is now Upwork.
[07:15] Andrew went with The Dating Playbook because the answer to dating is to become a stronger, more powerful, grounded man. Having guys become a powerful version of themselves is the answer, not pick up lines.
[11:31] Andrews book was also great for lead generation for his higher ticket events and to build his brand.
[12:52] Andrew's marketing strategy included creatin
