lystn

Season 1. Episode 35. "What's in a name? That which we call a rose by any other name would smell as sweet."   When Shakespeare's Juliet is coming to terms with the fact that she is crushing hard on Romeo - her family's sworn enemy - she muses on the meaning and importance of names. Is what's true for roses also true for sake?  This week John and Timothy dive into the word of "re-branded" or so called "white labeled" sake.  That is, sake that is purchased from a brewery and sold under a different brand name.  There are a couple of ways these sakes show up on the market.  The above-board way is to truly partner with a sake brewery and be completely transparent about who the producer is when selling and promoting the re-branded sake.  However, some brands buy sake to re-label and lugdon'tl/ug disclose the producer.  This is a tricky situation as you can never really be sure of the source or quality of the sake.  Because of this, we'll be focusing on a few re-branded sakes that put their brewers front and center where they belong.