Episode 030: Lester Jones

In episode 30 of the Brewbound Podcast, NBWA chief economist Lester Jones explains how the NBWA’s monthly “Beer Purchaser’s Index” can help predict future industry trends, and how beer professionals can use it to make more informed decisions. He also explains his “cognitive beer dissonance” theory, and gives us all a reason to believe that the industry is actually pretty healthy.

Show Notes:

0:00 – 20:25: Chris Furnari and Justin Kendall introduce episode 30, discuss a recent encounter with baseball legend Wade Boggs and discuss the latest news

20:25 – 54:00 Furnari and Kendall interview Lester Jones

54:00 – 1:07: Furnari and Kendall share their takeaways from the interview

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