Episode 078 - Build Your OOH Social Media Presence w/ Michael Palatnek
Michael Palatnek, Founder & CEO at Phoenix Social joins Tim to discuss how out-of-home companies can benefit from a social media presence.
Phoenix Social is a social media agency that helps brands build their brand presence and channel-specific campaigns across paid media and organic channels.
Takeaways
- Programmatic advertising has been growing exponentially since the pandemic. With many companies now joining forces under programmatic, the question becomes: will smaller businesses become overlooked?
- The Out-of-Home industry struggles with sticking to a measurement. While the industry as a whole is trying to gain market share, it is important to have tangible and sustainable analytics.
- Out-of-home is the only traditional ad format that has continued to grow. There is a dramatic opportunity for the industry to grow by utilizing digital assets and educating marketers on how to use out-of-home.
- Foster proactive collaboration through an open line of communication between the client, agency, and vendors.
- Social media is a great way to promote your business whether it is out-of-home or not. It provides a professional appearance and curbside appeal for the company.
Links
- LinkedIn: https://www.linkedin.com/in/michael-palatnek-058b7b6/
- Email: michael@phoenixsocial.co
- Company: https://www.phoenixsocial.co
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