EP35: The 3-Step Facebook Sales Process for Offline Businesses

This week the experts are joined by Kim Walsh-Phillips to share how offline businesses can harness the power of Facebook advertising. If you have a product or a service and you’re not on Facebook, you have to start considering it as a viable platform, not only just for direct response, but for brand, ROI and more.

Look for Kim’s downloadable slides in the podcast notes (digitalmarketer.com/podcast) to see the exact ads used in the B2B case studies she shares, as well as the campaign blueprint discussed in the episode.

IN THIS EPISODE YOU’LL LEARN:

   •   The biggest misconception in B2B advertising (   •
   •   How to capture a qualified lead and put them into your marketing campaign so you can turn them into a sale. (Are you making the most of your first entry point?) 
   •
   •   When and how to deploy the “ACE” campaign to your prospects over Facebook (
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

   •   Episode 28: 7 Ways to Grow Local Businesses Using Paid Traffic 
   •   Kim’s Show Slides - Ad campaigns and blueprint included 
   •   Elite Digital Group 
   •   Free chapter of “No BS Guide to Direct Response Social Media Marketing” 
   •   Facebook Sales Strategies podcast 

Thanks for Listening! 