14 Brand of the Year Shake Shack Shares Secrets to Growth
On this episode of The Barron Report, Shake Shack CEO Randy Garutti joins host Paul Barron to analyze Shake Shack's growth over the past few years and what has made them stand out. As a brand that has resonated with its audience, Garutti explains that their mindset of providing the best experience possible has done more for them than focusing on a growth strategy. In addition to authenticity, Garutti cites their employees and hiring processes as a couple ways they create the best customer experience. Show Notes0:34 - Randy Garutti, CEO of Shake Shack3:38 - Emerging Brands Guide4:58 - Beginnings as an Art Exhibit8:36 - Secrets to Success9:58 - Technology in Restaurants12:41 - Going Public17:01 - The Fifty-One Per-centers20:07 - Seeding new Shacks with Leaders21:53 - Efficient versus Effective24:08 - How to Strengthen Chains25:31 - What's Next for Shake Shack
