Avoiding Scope Creep in Branding Projects | Ep. 87
There are many categories of projects that all could fall within "brand strategy". However, if you want to avoid taking on immense amounts of scope after a period of time, you have to learn to categorize the bullets as they are flying at you. Here are some suggested categories for assessing the maturity of a brand: Brand Inception Brand Building Brand Graduation Brand Support NEWSLETTER INSTAGRAM
