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If you're not a marketer the discipline can feel like a black, box but learning the fundamentals will immediately increase your value as an entrepreneur. More specifically, digital marketing is now part of every business strategy, so to help our listeners understanding how to apply it to their business we invited Matt Wolfe and Joe Fier of Evergreen Profits to break things down for us.  The two friends have been experimenting with online marketing for over a decade, from working for agencies with massive budgets to running their own, they've become experts at figuring out how to turn $1 into $10. In our interview we discuss how they generated $40,000 in monthly revenue from an affiliate partnership with their first client and the systems they put in place to repeat this with others.  If you're new to SEO and SEM this is the perfect introductory episode for you, and we promise to have the duo back on the show to dive even deeper into some of these topics.  Make sure you listen to the very end of the episode where Matt and Joe discuss the tools and technologies that help them execute these campaigns successfully with a lean team.  See acast.com/privacy for privacy and opt-out information.