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If you're starting a business you have to learn how to sell. You might not be the best sales person in your company, but you have to be the first sales person. The good news is, you're not alone. Even professional sales people have to figure out the most effective way to sell a particular product or service every time they change roles.  Similarly, every time you work on a new business you'll have to do the same thing and only after you've tested the process and identified your initial target customer can you start hiring others to do it for you at a larger scale. In the first episode of our Sales For Founders 101 series we dive into the topic of direct sales and identify the most common ways that businesses sell to customers - self-service or freemium, inside sales, and outside sales. We break down the differences and overlaps amongst these distinctions, clarifying why it's important to consider the type of sales you engage in depending on the product you're offering and it's value (price).  We also describe the importance in understanding your unit economics when identifying the sales process you choose and how it can impact the type of business you end up building. The rest of this series will focus on the actual process of selling, from generating initial interest, to closing the deal.  See acast.com/privacy for privacy and opt-out information.