lystn

When LISNR closed a major enterprise deal with NBC, the organization fundamentally changed forever. First, they were able to raise $10 million as they gained interest from 70 more enterprise level customers that wanted access to their innovative solution. Second, they got their first major lawsuit. These early growing pains would eventually lead them to identify a billion dollar opportunity, but how did the startup persist while avoiding failure? In part two of our interview with Rodney Williams we discuss how the company managed to survive through multiple points of potential failure by focusing on gaining customer traction and building product value. Rodney tells us how the team was able to quickly create large sales pipelines that take years for some companies, through a meticulously thought out brand strategy.  We also dive into the specific tactics behind his aggressive B2B lead generation strategy to understand how they were able to build up demand so quickly every time they pivoted.  See acast.com/privacy for privacy and opt-out information.