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Rodney was still working full time for Procter a Gamble when he got a term sheet from investors for his new business, a technology that transmits mobile data over audio signals. After raising $850,000 in capital he was finally ready to quit his day job. He grew up with entrepreneurial parents that ran small businesses and from an early age he knew he wanted to build a big company one day that would impact millions. Today, LISNR counts NBC, Sony Music, Ticketmaster, and many other recognizable brands as clients with new partnerships that is getting their technology in the hands of millions of people.  In part one of our interview with Rodney Williams we uncover how he navigated his career early on to position himself to become an innovator. He accumulated four degrees specifically designed to give him the knowledge, skill set, and awareness to be able to see a big opportunity when it came along. We find out how he ended up at a highly visible and cross-functional role at PaG and how after getting into a startup competition called Startup Bus he was able to bring on a major music record label as a client and raise close to one million dollars within six months.  Next week in part two of our conversation we learn how the business pivoted into various verticals and markets closing massive enterprise deals in the process, and how the team eventually landed partnerships with some of the biggest companies in the world to change the way we pay with our phones forever.  See acast.com/privacy for privacy and opt-out information.