lystn

Sometimes passion and opportunity meet at the perfect time. Antonio was at a restaurant with his friends when he noticed how much plastic waste was being created by the trash from just a few customers. He knew that this wasn't sustainable and he decided to do something about it. Turns out the market was ready for a change.  In this live podcast interview with the founding team of SeaStraws we talk about how they quickly grew their sustainable straw business, receiving their first major order after just a months of operation. Having already helped another coffee brand grow the founder knew that branding and sales were the most crucial things to get right from the start, so he recruited his friends Echo and Sophie to start the business with him.  In this episode we dive into exactly how Antonio convinced his team to join him, and how they found incredible mentors and advisors to help fill the gaps in their team. We also learn how they closed their initial distribution deals, and why relationships are so critical in the early days. Lastly, we discuss what it means to run a public benefit company, and how the team's focus on sustainability drives the decisions they make every day. See acast.com/privacy for privacy and opt-out information.