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How do you take an idea for a new hardware innovation and attract funding for it? You have to start with the prototype. In part two of our interview with Kevin Yoo we find out how the founder of WearWorks became so inspired to work on the RaD for his product for several years, getting accepted into BMW's URBAN-X accelerator and attracting half a million dollars in grants and investment in the process. We discuss the importance of branding, especially for a physical product where the experience of the consumer begins when they first interact with the brand, heavily influencing how they feel when they first handle the product. Kevin also tells us why he would be happy to work on this business for the rest of his life, and the vision he sees for the future of navigation and his company.  See acast.com/privacy for privacy and opt-out information.