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James was 26 years old when he was promoted to managing director at a 900 person public relations agency. He spent the 4 years after college learning everything he could about the business, adding value wherever he could eventually becoming invaluable to clients that wanted to spend more money with his agency because of the work that he was doing.   In the third episode of our Scaling Mentorship series where we hold live interviews with corporate leaders, we get an inside look into how a leader is made in a business that is heavily relationship based. When James decided he needed a new challenge, he moved to Australia to help turn around a small PR company that was operating at a loss. Within 7 years he grew it from 15 people to over 100 with operations all across Asia Pacific. His experience traveling the world was instrumental in helping him create new business units across new geographies and cultures where the clients and their needs had to be relearned.   In our interview we also learn how the PR business has changed and what companies should be looking for when partnering with agencies today. James Wright speaks to the future of PR, where he sees massive opportunities, and what people should do if they want to break into the industry. See acast.com/privacy for privacy and opt-out information.