Building A Successful Travel App In A Competitive Market With Gillian Morris Of Hitlist - Part I
Lots of people love to travel, but how do you turn a hobby into a real business? Gillian Morris had a full time job in Istanbul and she figured out that she could get her friends to visit her there if she found cheap flights for them for specific dates. Soon, she was getting weekly requests from dozens of people to send them cheap flight deals, taking up nearly all of her free time. In part one of our two part interview with Gillian we learn how she was able to turn her idea into a real business after deciding to attend a conference in Europe that would lead to a press release that grew her user base to 25,000. Gillian talks about how as a first time founder she had to learn everything, from how to build a product and understand user data, to marketing and learning how to talk to investors. In part two you will hear how she ended up getting her first investor, what she did to monetize the app, and why she decided to build a distributed team at Hitlist. See acast.com/privacy for privacy and opt-out information.
