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Some people have an uncanny ability to pitch themselves or their ideas so eloquently, it makes you feel like it’s an unattainable skill that they’re born with. While it may come more naturally to some, anyone can make significant improvements in this area by following a few simple principles. We start this episode by talking about what you should avoid doing in an elevator pitch. This isn’t your time to tell your entire story, or to talk about everything that you or your product can do. The idea is to simplify things as much as possible by only focusing on the most important and impressive aspects of what you do while making it relatable to the specific audience you’re addressing. We also discuss how to actually figure out what your target audience cares about and provide a simple framework for composing your elevator pitch. Throughout the episode we give specific stories of how we’ve helped entrepreneurs refine their elevator pitch which should help you apply it to your own story. See acast.com/privacy for privacy and opt-out information.